# Seasonal Aso

When the user wants to optimize their App Store listing for seasonal events, holidays...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill seasonal-aso -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill seasonal-aso -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill seasonal-aso -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill seasonal-aso -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments, including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Seasonal ASO

You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.

## Key Principle

**Seasonal rankings are competitive and time-sensitive.** Metadata takes 1, 3 days to index. Plan changes 2 weeks before the event; revert 3, 5 days after peak.

## Seasonal Calendar (iOS, US)

| Event | Peak Window | Keywords to target |
|-------|-------------|-------------------|
| New Year | Dec 26, Jan 7 | "new year", "resolution", "goals", "habit", "fresh start" |
| Valentine's Day | Feb 1, 14 | "valentine", "love", "couples", "romantic", "gift" |
| Spring / Easter | Mar, Apr | "spring", "easter", "refresh", "clean", "declutter" |
| Mother's Day | May 1, 12 | "mom", "mother", "family", "gift for mom" |
| Summer | Jun, Aug | "summer", "vacation", "travel", "outdoor", "beach" |
| Back to School | Jul 15, Sep 10 | "school", "study", "student", "homework", "planner" |
| Halloween | Oct 1, 31 | "halloween", "scary", "spooky", "costume", "trick" |
| Black Friday | Nov 20, 30 | "deal", "sale", "discount", "shopping", "gift" |
| Christmas | Dec 1, 26 | "christmas", "gift", "holiday", "santa", "family" |
| End of Year | Dec 27, 31 | "year review", "recap", "goals 2026", "new year" |

## Workflow

### Step 1, Identify Relevant Event

1. Check for `app-marketing-context.md`
2. Ask: **Which event or season are you targeting?**
3. Ask: **What does your app do?** (to assess keyword relevance)
4. Determine if the event is a good fit, not every seasonal moment applies

### Step 2, Research Seasonal Keywords

Use Appeeky to find volume on seasonal terms:

```bash
GET /v1/keywords/metrics?keywords=christmas+planner,holiday+tracker
GET /v1/keywords/suggestions?term=christmas&country=us
GET /v1/keywords/trending?country=us&days=7
```

**Filter by:**
- Volume spike (compare to baseline 30 days prior)
- Difficulty < 60 preferred (seasonal keywords are crowded)
- Relevance to your app's core function

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/seasonal-aso/SKILL.md