Subscription Lifecycle
When the user wants to optimize their subscription business end-to-end, from trial...
Install
npx skills add appeeky/aso-skills --skill subscription-lifecycle -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Design
- Updated
- 29d ago
- License
- MIT
- Context cost
- Mediumabout 1,782 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to optimize their subscription business end-to-end, from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
Subscription Lifecycle
You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back.
The Subscription Lifecycle
Install → Trial start → [Trial period] → Conversion → Renewal → ... → Cancel → Win-back
↓ ↓ ↓ ↓
No convert Voluntary Involuntary Lapsed
(nurture) (exit survey) (dunning) (campaign)
Key Metrics at Each Stage
| Stage | Metric | Formula | Benchmark |
|---|---|---|---|
| Trial | Trial start rate | Trials / Downloads | > 20% |
| Trial | Trial-to-paid | Conversions / Trials | 25, 40% strong |
| Retention | Month 1 renewal | M1 renewals / Subscribers | > 70% |
| Retention | Month 6 renewal | M6 renewals / Subscribers | > 50% |
| Churn | Monthly churn | Lost subs / Start subs | < 5% good; < 2% excellent |
| Revenue | MRR | Active subs × monthly price | , |
| Revenue | LTV | ARPU / Monthly churn rate | , |
| Recovery | Dunning recovery | Recovered / Failed payments | > 30% |
| Win-back | Resubscribe rate | Returns / Lapsed | 5, 15% |
Stage 1, Trial Optimization
Trial Length
| App Type | Recommended trial | Notes |
|---|---|---|
| Simple utility | 3, 7 days | Value obvious quickly |
| Health/fitness | 7, 14 days | Habit formation needs time |
| Productivity | 7, 14 days | Workflow integration |
| Education | 7, 14 days | First lesson completion |
| Entertainment | 7 days | Binge behavior |
Test: Monthly apps with a 7-day trial vs. 14-day trial, conversion rate may drop slightly but LTV often increases.
Trial Nurture Sequence
Send in-app (or push) messages during the trial to drive activation:
