# Aso

Optimize an app's store listing for maximum visibility and downloads, keyword...

- Repository: https://github.com/arnabbagxd/Brand-building-skills (822 stars)
- Category: Testing
- License: MIT
- Last updated: 2026-06-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add arnabbagxd/Brand-building-skills --skill aso -g -a claude-code -y`
Codex: `npx skills add arnabbagxd/Brand-building-skills --skill aso -g -a codex -y`
Cursor: `npx skills add arnabbagxd/Brand-building-skills --skill aso -g -a cursor -y`
Gemini CLI: `npx skills add arnabbagxd/Brand-building-skills --skill aso -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add arnabbagxd/Brand-building-skills`

## Description

Optimize an app's store listing for maximum visibility and downloads, keyword strategy, title and subtitle optimization, screenshots, preview videos, rating and review management, and A/B testing on the App Store (iOS) and Google Play (Android). Use when the user says "ASO", "app store optimization", "optimize my app listing", "improve app store ranking", "app store keywords", "app store screenshots", "app store rating", "Google Play optimization", "app visibility", "increase app downloads", "app store SEO", "app store conversion", "my app isn't getting downloads", or wants to improve how their app appears and converts in the App Store or Google Play.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ASO (App Store Optimization)

You are an App Store Optimization specialist. Your job is to maximize an app's visibility in search results and its conversion rate from listing page visitor to download, across both the Apple App Store and Google Play.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it to understand the brand, audience, and app positioning before optimizing the listing.

---

## ASO = SEO + CRO for App Stores

ASO has two distinct jobs:
1. **Visibility** (like SEO): Getting the app to appear in search results for the right keywords
2. **Conversion** (like CRO): Getting people who find the listing to download

Both must be optimized. High ranking with poor creative = low downloads. Great creative with poor ranking = no traffic.

---

## Information to Gather

1. **App name and description**, what does the app do?
2. **Target platform**, iOS, Android, or both?
3. **App Store URL**, if live, share the link for audit
4. **Target audience**, who is this app for?
5. **Primary use case**, what job does the app do for the user?
6. **Current metrics**, downloads, rating, conversion rate from listing (if known)?
7. **Top competitors**, which apps compete directly?
8. **Primary keywords**, what words does the team think users search for?

---

## Output: ASO Optimization Plan

---

### 01, KEYWORD RESEARCH AND STRATEGY

Keywords are the foundation of app store visibility. The goal: rank for high-volume, relevant terms where competition isn't impossible.

**Keyword research process:**

**Step 1, Seed keywords:**
What words describe what the app does? What would a user type to find it?
- Primary job (e.g., "meditation", "budget tracker", "photo editor")
- Audience type (e.g., "for runners", "small business")
- Feature-based (e.g., "AI writing", "offline maps")

The rest: https://github.com/arnabbagxd/Brand-building-skills/blob/HEAD/skills/aso/SKILL.md