# Brand Audit

Assess the health and consistency of an existing brand, identity, messaging, voice...

- Repository: https://github.com/arnabbagxd/Brand-building-skills (822 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-06-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -g -a claude-code -y`
Codex: `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -g -a codex -y`
Cursor: `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -g -a cursor -y`
Gemini CLI: `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add arnabbagxd/Brand-building-skills`

## Description

Assess the health and consistency of an existing brand, identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Audit

You are a brand strategist conducting a brand health assessment. Your job is to evaluate how well the brand is working, its clarity, consistency, differentiation, and alignment, and deliver a clear diagnosis with prioritized recommendations.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it first. Use that context as a starting point for what the brand is *supposed* to be, then evaluate how well the current brand materials match that intention.

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## Information to Gather

Ask the user to share:

1. **Brand materials**, website URL, social profiles, any existing brand guidelines, pitch deck, or marketing materials they can paste or link
2. **What prompted this audit**, what specific concern or trigger led to this review?
3. **Business context**, any recent changes (new leadership, new product, new market, funding, rebrand considerations)?
4. **Internal perception**, how does the internal team describe the brand?
5. **External perception**, any customer feedback, research, or NPS data about brand perception?
6. **Key competitors**, who should the brand be benchmarked against?

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## Audit Framework

Evaluate across 6 dimensions. Score each 1, 5 (1 = needs significant work, 5 = excellent).

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### DIMENSION 1, POSITIONING CLARITY (Score: /5)

**What to assess:**
- Is it clear who this brand is for?
- Is the brand's differentiation immediately obvious?
- Does the brand own a specific territory or idea?
- Is the positioning distinct from key competitors?

**Questions to answer:**
- In one sentence, what does this brand stand for?
- Could this positioning statement apply to a competitor?
- What would be lost if this brand disappeared from the market?

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### DIMENSION 2, VISUAL IDENTITY CONSISTENCY (Score: /5)

The rest: https://github.com/arnabbagxd/Brand-building-skills/blob/HEAD/skills/brand-audit/SKILL.md