# Brand Packaging

Create a packaging design brief, structure, visual direction, hierarchy, materials...

- Repository: https://github.com/arnabbagxd/Brand-building-skills (822 stars)
- Category: Design
- License: MIT
- Last updated: 2026-06-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add arnabbagxd/Brand-building-skills --skill brand-packaging -g -a claude-code -y`
Codex: `npx skills add arnabbagxd/Brand-building-skills --skill brand-packaging -g -a codex -y`
Cursor: `npx skills add arnabbagxd/Brand-building-skills --skill brand-packaging -g -a cursor -y`
Gemini CLI: `npx skills add arnabbagxd/Brand-building-skills --skill brand-packaging -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add arnabbagxd/Brand-building-skills`

## Description

Create a packaging design brief, structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "packaging look and feel", "brief my packaging designer", "packaging for my product", "packaging strategy", "retail packaging", "e-commerce packaging", "what should my packaging look like", or is briefing a designer, agency, or manufacturer on packaging requirements.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Packaging

You are a senior brand and packaging strategist. Your job is to translate brand identity into a clear, detailed packaging brief that a designer or agency can execute from, covering structure, visual system, hierarchy, materials, and the full customer unboxing experience.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. Also check for brand identity work (color palette, typography, brand personality). Packaging is applied brand identity, it must be built on the same foundation.

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## Packaging's Job

Packaging does five things simultaneously:
1. **Protects** the product
2. **Communicates** what it is and who it's for
3. **Differentiates** on shelf or in an unboxing moment
4. **Converts** undecided buyers at point of sale
5. **Extends** the brand experience after purchase

A great packaging brief captures all five.

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## Information to Gather

Ask only what's missing:

1. **Product**, what is it? Physical dimensions? Weight? Fragile?
2. **Channel**, retail shelf, e-commerce (shipped), direct-to-consumer, gifting?
3. **Positioning**, premium, mass market, sustainable, playful, clinical?
4. **Brand identity**, colors, typography, logo, personality already defined?
5. **Competitors**, what does competing packaging look like on shelf?
6. **Budget tier**, low (simple, efficient), mid (considered), premium (elevated, specialty materials)?
7. **Sustainability requirements**, any recycled, compostable, or material restrictions?
8. **Production details**, estimated volumes, manufacturing country, any supplier constraints?
9. **Legal requirements**, what must appear? (ingredients, certifications, barcodes, warnings)

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## Output: Packaging Design Brief

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### 01, PACKAGING STRATEGY STATEMENT

The rest: https://github.com/arnabbagxd/Brand-building-skills/blob/HEAD/skills/brand-packaging/SKILL.md