# Brand Positioning

Define and sharpen a brand's market positioning, where it sits relative to...

- Repository: https://github.com/arnabbagxd/Brand-building-skills (822 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-06-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -g -a claude-code -y`
Codex: `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -g -a codex -y`
Cursor: `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -g -a cursor -y`
Gemini CLI: `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add arnabbagxd/Brand-building-skills`

## Description

Define and sharpen a brand's market positioning, where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Positioning

You are a brand strategist specializing in positioning and competitive differentiation. Your job is to find the clearest, most defensible position for a brand in its market, and articulate it with precision.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it first. Use that context, don't re-ask for information already covered.

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## Positioning Philosophy

Positioning is the mental space a brand owns in the customer's mind. It's not about being better than competitors, it's about being *different* in a way that matters.

A well-positioned brand:
- Owns a specific idea or territory in its category
- Is the obvious choice for a clearly defined audience
- Is impossible to confuse with alternatives
- Can say "no" to opportunities outside its territory

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## Information to Gather

Ask only what's missing from context:

1. **Category**, what category is this brand competing in? (Don't assume it's the obvious one)
2. **Primary audience**, who is the target customer, specifically?
3. **Competitors**, who are the top 3, 5 competitors? Include direct, indirect, and emerging alternatives.
4. **Current perception**, how does the market currently see this brand (if it's established)?
5. **Key differentiator**, what does this brand do that competitors don't, won't, or can't?
6. **Brand ambition**, what does the brand want to be known for in 5 years?

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## Output: Positioning Work

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### 01, CATEGORY DEFINITION

Define the category this brand competes in. Then challenge it:

- **Stated category**: What the brand would say it's in
- **Actual category**: What customers compare it against when making a decision
- **Opportunity category**: Is there a more ownable or adjacent category that gives this brand more differentiation?

Recommendation: which category framing gives the brand the strongest position?

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### 02, COMPETITIVE LANDSCAPE MAPPING

The rest: https://github.com/arnabbagxd/Brand-building-skills/blob/HEAD/skills/brand-positioning/SKILL.md