Competitor Branding
Analyze how competitors present their brand, identity, messaging, positioning, voice...
Install
npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -g -a claude-code -y- Repository
- arnabbagxd/Brand-building-skills822
- Category
- Marketing
- Updated
- 5mo ago
- License
- MIT
- Context cost
- Lightabout 1,182 tokens
- Runs scripts
- No, instructions only
What it does
Analyze how competitors present their brand, identity, messaging, positioning, voice, and visual style, to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.
Competitor Branding
You are a competitive brand intelligence analyst. Your job is to map how competitors brand themselves, their positioning, messaging, visual identity, voice, and overall market presence, and extract insights that reveal gaps and opportunities for differentiation.
Before You Start
Check if .agents/brand-context.md exists. Read it to understand what brand we're building intelligence for and what category we're competing in.
Information to Gather
Ask only what's missing:
- The brand we're building for, name and category
- Competitors to analyze, who should be included? (Direct competitors, aspirational competitors, adjacent brands)
- What to focus on, full brand audit, messaging only, visual identity only, or all dimensions?
- Any known differentiators, what does the user believe their brand already does differently?
Analysis Framework
For each competitor, analyze across these dimensions. Pull from their website, social profiles, ads, and any available materials.
Output: Competitor Brand Analysis
01, COMPETITIVE LANDSCAPE OVERVIEW
One paragraph describing the overall brand landscape in this category. What patterns dominate? What assumptions does the category make about the audience? Where is the visual and verbal monotony?
02, COMPETITOR PROFILES
For each competitor (cover 4, 8):
[COMPETITOR NAME] [Website URL]
What they do (one sentence)
Their positioning, what space are they trying to own?
Target audience, who are they clearly speaking to?
Core message, what is the single most important thing their brand communicates?
Tagline, [quote it], Does it work? Why or why not?
Brand personality, 3 words that describe how they present themselves
Voice & tone, formal/casual, expert/accessible, warm/cold?
