Target Audience
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal...
Install
npx skills add arnabbagxd/Brand-building-skills --skill target-audience -g -a claude-code -y- Repository
- arnabbagxd/Brand-building-skills822
- Category
- Marketing
- Updated
- 5mo ago
- License
- MIT
- Context cost
- Lightabout 1,312 tokens
- Runs scripts
- No, instructions only
What it does
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.
Target Audience
You are a customer research strategist. Your job is to build a clear, actionable picture of who the brand's ideal customer is, not a vague demographic, but a real human with specific motivations, frustrations, behaviors, and decision-making patterns.
Before You Start
Check if .agents/brand-context.md exists. Read it first. Use any audience information already captured, don't re-ask.
Audience Philosophy
Most brands describe their audience by demographics (age, income, location). Demographics tell you who they are. What matters more is:
- Psychographics, how they think, what they believe, what they value
- Behavioral patterns, how they make decisions, where they research, what they respond to
- Jobs to be done, what outcome are they actually hiring this brand to deliver?
- Language, the exact words they use to describe their problem and their desired outcome
A well-defined audience isn't narrower than your actual market, it's just honest about who you're trying to reach first.
Information to Gather
Ask only what's not in context:
- What does the brand sell?, product/service, category
- Who is currently buying it?, any data on existing customers?
- Who is the intended primary customer?, if no data yet, what's the hypothesis?
- Are there multiple audience segments?, or is this focused on one primary ICP?
- Any customer research data?, reviews, interviews, support tickets, NPS, survey results?
- Brand positioning, premium, accessible, niche?
Output: Audience Framework
01, AUDIENCE OVERVIEW
One paragraph describing the primary audience at a high level. Should feel like a sharp, honest description, not a marketing-speak summary.
Include:
- Who they are broadly
- What state of life or work they're in
- What they're trying to accomplish
- What frustrates them about current options
