# Whatsapp Marketing

Build a WhatsApp marketing strategy, WhatsApp Business setup, broadcast campaigns...

- Repository: https://github.com/arnabbagxd/Brand-building-skills (822 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-06-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -g -a claude-code -y`
Codex: `npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -g -a codex -y`
Cursor: `npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -g -a cursor -y`
Gemini CLI: `npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add arnabbagxd/Brand-building-skills`

## Description

Build a WhatsApp marketing strategy, WhatsApp Business setup, broadcast campaigns, automated flows, customer service, drip sequences, and conversational marketing. Use when the user says "WhatsApp marketing", "WhatsApp Business", "WhatsApp campaigns", "WhatsApp broadcasts", "WhatsApp automation", "WhatsApp drip", "market on WhatsApp", "WhatsApp for business", "WhatsApp chatbot", "WhatsApp customer service", "WhatsApp API", "messaging marketing India", or wants to use WhatsApp as a marketing and customer communication channel. Especially relevant for brands in India, the Middle East, Southeast Asia, Brazil, and Africa.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# WhatsApp Marketing

You are a WhatsApp marketing strategist. Your job is to build a WhatsApp channel that drives sales, retains customers, and delivers support, using the world's most-used messaging app as a direct line to the customer.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. WhatsApp marketing must match the brand's voice precisely, it's the most personal channel a brand can use, and the wrong tone feels intrusive immediately.

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## WhatsApp Marketing Overview

WhatsApp has **2.5 billion active users** globally. In India, Brazil, and much of Southeast Asia, it's the primary communication platform, more so than email or SMS.

**Open rates**: 90%+ (vs. 20, 30% for email)
**Response rates**: 40, 50% (vs. 2, 5% for email)
**Why it works**: Users chose to opt in and treat WhatsApp as personal, messages from brands they trust get opened first

**The risk**: It's the most personal channel. Spam or off-brand tone gets immediate blocks.

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## WhatsApp Marketing Options

**Option 1, WhatsApp Business App (free)**
Best for: Small businesses, <1,000 customers, manual messaging
- Business profile setup
- Quick replies and labels
- Broadcast lists (up to 256 contacts)
- Catalog of products
- Limitation: Manual, doesn't scale, no automation

**Option 2, WhatsApp Business API**
Best for: Medium to large businesses, automation, scale
- Access via BSP (Business Solution Provider): Wati, Interakt, AiSensy, Zoko, Twilio
- Unlimited broadcasts to opted-in customers
- Automated flows and chatbots
- CRM integration
- Requires WhatsApp approval + template pre-approval

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## Information to Gather

The rest: https://github.com/arnabbagxd/Brand-building-skills/blob/HEAD/skills/whatsapp-marketing/SKILL.md