Promo Writer Skill

Generate social media copy for album promotion across Twitter/X, Instagram, TikTok, Facebook, and YouTube. Produces native-feeling content for each platform from album context, themes, track concepts, and streaming lyrics.

Purpose

Populate the promo/ directory with platform-specific copy ready for review. Each platform gets content shaped to its format, tone, and conventions, not the same text cross-posted everywhere.

When to Use

• After track concepts and lyrics are written (need material to pull from)
• Before release, generate copy to fill promo/ templates
• User says "write promo copy", "create social media posts", or "fill in the promo templates"
• When promo/ files exist but are still template placeholders

Position in Workflow

Lyrics Written → Promo Videos (optional) → **[Promo Writer]** → [Promo Review] → Release

Between content completion and promo-reviewer. The promo-reviewer polishes what this skill generates.

Supporting Files

• copy-formulas.md, Hook formulas, CTA templates, post structures, hashtag recipes
• /reference/promotion/social-media-best-practices.md, Platform strategy and content guidance
• /skills/promo-reviewer/platform-rules.md, Character limits and hashtag rules

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Workflow

1. Album Resolution

Resolve the album from arguments:

Use MCP find_album with the album name from $ARGUMENTS. If no album specified, check get_session for last album context.

Verify readiness:

• Album must have track concepts written
• At least some tracks should have streaming lyrics (for quotable hooks)
• If no streaming lyrics exist, warn: "No streaming lyrics found, using track concepts only. Hooks will be less specific."

2. Data Gathering

Gather album context in batch to minimize round-trips: