Competitive Intelligence

Systematic competitor tracking. Not obsession -- intelligence that drives real decisions. Know competitors well enough to win against them. Do not let them set your agenda.

Keywords

competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy, market share, competitive advantage, moat, switching costs

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Clarify First

Before generating, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

• Which output is needed: (battlecard, positioning map, win/loss analysis, or board summary), each has a different template and data requirement.
• Which competitors and their tier: (direct, adjacent, future), sets tracking intensity and which competitors appear in the artifact.
• Your ICP and the problem you solve: drives the threat-classification matrix and what counts as a real competitor vs. noise.
• Your actual differentiators with proof points: the "why we win" and "killer questions" sections are worthless without concrete, evidence-backed advantages.

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.

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5-Layer Intelligence System

Layer 1: Competitor Identification

Threat Classification Matrix

	Same ICP	Different ICP
Same problem	Direct threat (Tier 1)	Adjacent watch (Tier 2)
Different problem	Displacement risk (Tier 2)	Monitor only (Tier 3)

Competitor Tiers