Competitor Alternatives
Create competitor comparison and alternative pages for SEO and sales enablement.
Install
npx skills add borghei/Claude-Skills --skill competitor-alternatives -g -a claude-code -y- Repository
- borghei/Claude-Skills1k
- Category
- Marketing
- Updated
- 12d ago
- License
- MIT + Commons Clause
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- Yes, review before use
What it does
Create competitor comparison and alternative pages for SEO and sales enablement. Use when building alternative pages, vs pages, or competitor-vs-competitor pages, planning comparison content, or managing competitor data.
Competitor & Alternative Pages
Production-grade framework for creating competitor comparison and alternative pages. Covers 4 page formats, centralized competitor data architecture, deep research methodology, SEO optimization, content templates, and ongoing maintenance strategy. Designed for both SEO traffic capture and sales enablement.
Table of Contents
- When to Use
- Core Principles
- The 4 Page Formats
- Content Architecture
- Research Methodology
- Essential Content Sections
- SEO Strategy
- Maintenance and Updates
- Quality Standards
- Output Artifacts
- Related Skills
When to Use
| Trigger | Action |
|---|---|
| Prospects comparing you to competitors | Create vs-pages for top 3 competitors |
| Search volume exists for "[competitor] alternative" | Create singular alternative pages |
| Sales team needs battle card content | Create vs-pages with objection handling |
| Competitor has comparison pages about you | Create counter-comparison pages |
| SEO gap on competitor-branded keywords | Build full alternative page set |
Clarify First
Before writing the comparison content, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.
