# Competitor Alternatives

Create competitor comparison and alternative pages for SEO and sales enablement.

- Repository: https://github.com/borghei/Claude-Skills (1026 stars)
- Category: Marketing
- License: MIT + Commons Clause
- Last updated: 2026-10-23
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add borghei/Claude-Skills --skill competitor-alternatives -g -a claude-code -y`
Codex: `npx skills add borghei/Claude-Skills --skill competitor-alternatives -g -a codex -y`
Cursor: `npx skills add borghei/Claude-Skills --skill competitor-alternatives -g -a cursor -y`
Gemini CLI: `npx skills add borghei/Claude-Skills --skill competitor-alternatives -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add borghei/Claude-Skills`

## Description

Create competitor comparison and alternative pages for SEO and sales enablement. Use when building alternative pages, vs pages, or competitor-vs-competitor pages, planning comparison content, or managing competitor data.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor & Alternative Pages

Production-grade framework for creating competitor comparison and alternative pages. Covers 4 page formats, centralized competitor data architecture, deep research methodology, SEO optimization, content templates, and ongoing maintenance strategy. Designed for both SEO traffic capture and sales enablement.

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## Table of Contents

- [When to Use](#when-to-use)
- [Core Principles](#core-principles)
- [The 4 Page Formats](#the-4-page-formats)
- [Content Architecture](#content-architecture)
- [Research Methodology](#research-methodology)
- [Essential Content Sections](#essential-content-sections)
- [SEO Strategy](#seo-strategy)
- [Maintenance and Updates](#maintenance-and-updates)
- [Quality Standards](#quality-standards)
- [Output Artifacts](#output-artifacts)
- [Related Skills](#related-skills)

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## When to Use

| Trigger | Action |
|---------|--------|
| Prospects comparing you to competitors | Create vs-pages for top 3 competitors |
| Search volume exists for "[competitor] alternative" | Create singular alternative pages |
| Sales team needs battle card content | Create vs-pages with objection handling |
| Competitor has comparison pages about you | Create counter-comparison pages |
| SEO gap on competitor-branded keywords | Build full alternative page set |

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## Clarify First

Before writing the comparison content, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

The rest: https://github.com/borghei/Claude-Skills/blob/HEAD/business-growth/competitor-alternatives/SKILL.md