Pricing Strategy

Production-grade SaaS pricing framework covering the three pricing axes (value metric, packaging, price point), value-based pricing methodology, tier architecture, pricing research methods, pricing page design, price increase execution, and competitive pricing positioning. Pricing is positioning -- the right price communicates as much about your product as your marketing does.

Core Capabilities

• Three pricing axes (in order), lock the value metric (how it scales), then packaging (what's in each tier), then test the price point (the number). Most teams skip to price point; that is backwards.
• Value metric & tier design, select a metric that scales with customer value and is hard to game; architect Good-Better-Best tiers with deliberate feature allocation and naming.
• Value-based pricing, price inside the corridor (above the next-best alternative, below perceived value), at 10-20% of documented value delivered.
• Pricing research, Van Westendorp, MaxDiff, competitor benchmarking, willingness-to-pay interviews.
• Pricing page, price increases & competition, page design (above/below fold, annual toggle), price-increase playbook (strategy, timeline, comms, impact), competitive positioning and health diagnostics.

Use when

• The user asks to "design pricing", "set prices", or "choose a value metric"
• Pricing tiers need to be restructured (Good-Better-Best, add/remove tiers, repackage features)
• A price increase is planned and needs execution design (strategy, timing, communication, grandfathering)
• Conversion on the pricing page is flat or declining
• Freemium vs free trial decision needs to be made, or the freemium tier is cannibalizing paid
• Competitor pricing shifts require a positioning response
• The user says "our pricing feels off" or asks for a pricing audit

Clarify First