# Pricing Strategy

SaaS pricing design and optimization covering value metric selection, tier...

- Repository: https://github.com/borghei/Claude-Skills (1026 stars)
- Category: Design
- License: MIT + Commons Clause
- Last updated: 2026-10-23
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add borghei/Claude-Skills --skill pricing-strategy -g -a claude-code -y`
Codex: `npx skills add borghei/Claude-Skills --skill pricing-strategy -g -a codex -y`
Cursor: `npx skills add borghei/Claude-Skills --skill pricing-strategy -g -a cursor -y`
Gemini CLI: `npx skills add borghei/Claude-Skills --skill pricing-strategy -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add borghei/Claude-Skills`

## Description

SaaS pricing design and optimization covering value metric selection, tier architecture, price point research, pricing page design, price increase execution, and competitive pricing analysis.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Pricing Strategy

Production-grade SaaS pricing framework covering the three pricing axes (value metric, packaging, price point), value-based pricing methodology, tier architecture, pricing research methods, pricing page design, price increase execution, and competitive pricing positioning. Pricing is positioning -- the right price communicates as much about your product as your marketing does.

## Core Capabilities

- **Three pricing axes (in order)**, lock the value metric (how it scales), then packaging (what's in each tier), then test the price point (the number). Most teams skip to price point; that is backwards.
- **Value metric & tier design**, select a metric that scales with customer value and is hard to game; architect Good-Better-Best tiers with deliberate feature allocation and naming.
- **Value-based pricing**, price inside the corridor (above the next-best alternative, below perceived value), at 10-20% of documented value delivered.
- **Pricing research**, Van Westendorp, MaxDiff, competitor benchmarking, willingness-to-pay interviews.
- **Pricing page, price increases & competition**, page design (above/below fold, annual toggle), price-increase playbook (strategy, timeline, comms, impact), competitive positioning and health diagnostics.

## Use when

- The user asks to "design pricing", "set prices", or "choose a value metric"
- Pricing tiers need to be restructured (Good-Better-Best, add/remove tiers, repackage features)
- A price increase is planned and needs execution design (strategy, timing, communication, grandfathering)
- Conversion on the pricing page is flat or declining
- Freemium vs free trial decision needs to be made, or the freemium tier is cannibalizing paid
- Competitor pricing shifts require a positioning response
- The user says "our pricing feels off" or asks for a pricing audit

## Clarify First

The rest: https://github.com/borghei/Claude-Skills/blob/HEAD/business-growth/pricing-strategy/SKILL.md