# Competitor Analysis

Competitor research and intelligence skill.

- Repository: https://github.com/browserbase/skills (3748 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add browserbase/skills --skill competitor-analysis -g -a claude-code -y`
Codex: `npx skills add browserbase/skills --skill competitor-analysis -g -a codex -y`
Cursor: `npx skills add browserbase/skills --skill competitor-analysis -g -a cursor -y`
Gemini CLI: `npx skills add browserbase/skills --skill competitor-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add browserbase/skills`

## Description

Competitor research and intelligence skill. Takes a user's company (with optional seed competitor URLs), auto-discovers additional competitors via Browserbase Search API, deeply researches each using a 4-lane pattern (marketing surface, external signal, public benchmarks, strategic diff vs the user's company), and compiles the results into an HTML report with four views: overview, per-competitor deep dive, side-by-side feature/pricing matrix, and a chronological mentions feed (news, reviews, social, comparison pages, and public benchmarks). Use when the user wants to: (1) analyze competitors, (2) build a competitive matrix, (3) extract competitor pricing / features, (4) find comparison pages and online mentions of competitors, (5) surface public benchmarks. Triggers: "competitor analysis", "analyze competitors", "competitive intel", "competitor research", "competitor pricing", "feature comparison", "price comparison", "find comparisons", "who's comparing us", "competitor mentions", "competitor benchmarks".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Analysis

Analyze a user's competitors. Uses Browserbase Search API for discovery and a 4-lane Plan→Research→Synthesize pattern for enrichment, outputting an HTML report with overview, per-competitor deep dives, a side-by-side feature/pricing matrix, and a chronological mentions feed.

**Required**: `BROWSERBASE_API_KEY` env var and the `browse` CLI installed (`npm install -g browse`).

**First-run setup**: On the first run you'll be prompted to approve `browse cloud fetch`, `browse cloud search`, `cat`, `mkdir`, `sed`, etc. Select **"Yes, and don't ask again for: browse cloud fetch:\*"** (or equivalent) for each. To permanently approve, add these to your `~/.claude/settings.json` under `permissions.allow`:
```json
"Bash(browse:*)", "Bash(bunx:*)", "Bash(bun:*)", "Bash(node:*)",
"Bash(cat:*)", "Bash(mkdir:*)", "Bash(sed:*)", "Bash(head:*)", "Bash(tr:*)", "Bash(rm:*)"
```

**Path rules**: Always use full literal paths in Bash, NOT `~` or `$HOME`. Resolve the home directory once and use it everywhere. When building subagent prompts, replace `{SKILL_DIR}` with the full literal path.

**Output directory**: All output goes to `~/Desktop/{company_slug}_competitors_{YYYY-MM-DD}/`. This directory contains one `.md` file per competitor plus the generated HTML views and CSV.

The rest: https://github.com/browserbase/skills/blob/HEAD/skills/competitor-analysis/SKILL.md