SEO Strategy
Audits and improves organic search performance, technical health, site architecture...
Install
npx skills add cbrock84/headcount --skill seo-strategy -g -a claude-code -y- Repository
- cbrock84/headcount2.6k
- Category
- Marketing
- Updated
- 17d ago
- License
- MIT
- Context cost
- Lightabout 1,217 tokens
- Runs scripts
- No, instructions only
What it does
Audits and improves organic search performance, technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank. Use this to run an SEO audit, diagnose why pages are not ranking or were deindexed, plan a site's URL and navigation structure, add structured data, or prioritize which SEO fixes are worth doing.
SEO strategy
Diagnose in this order
Skipping to content when the problem is technical wastes months. Work down; stop when you find the break.
- Can it be crawled? Robots directives, noindex left on after a launch, blocked resources, crawl budget wasted on parameter and filter URLs.
- Can it be indexed? Check what is actually in the index versus what should be. Canonicals pointing at the wrong page and unintended duplicates are the two usual causes.
- Does the page deserve to rank? Search intent match first. A page can be technically perfect and still lose because it answers a different question than the query asks.
- Does the site have the authority to rank for it? Some terms are out of reach for now. Targeting them is a decision to spend without return.
Architecture
Structure follows how people look for things, not how the company is organized.
- Anything important reachable within three clicks of the home page.
- Group related pages so internal linking is natural, not retrofitted.
- One URL per thing. Parameters, trailing-slash variants, and case differences that all resolve are duplicate content in the crawler's eyes.
- URLs readable and stable. Changing them costs equity even done correctly.
Internal linking is the most underused lever available: it is fully within your control, and it directs authority to the pages you actually care about. Link with descriptive anchor text from your strongest pages to the ones that need help.
Performance and mobile
Speed and mobile usability are ranking inputs and, more importantly, conversion inputs. Audit them as part of every SEO review rather than treating them as an engineering concern.
Measure on field data from real users where available, not only lab tools. Lab scores on a fast connection routinely miss what mobile users experience.
The three that matter:
