# Brand Intake

The setup step every other skill in this pack reads.

- Repository: https://github.com/charlie947/motion-graphics-skills (519 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-11
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add charlie947/motion-graphics-skills --skill brand-intake -g -a claude-code -y`
Codex: `npx skills add charlie947/motion-graphics-skills --skill brand-intake -g -a codex -y`
Cursor: `npx skills add charlie947/motion-graphics-skills --skill brand-intake -g -a cursor -y`
Gemini CLI: `npx skills add charlie947/motion-graphics-skills --skill brand-intake -g -a gemini-cli -y`

## Description

The setup step every other skill in this pack reads. A short interview plus 3 to 5 reference frames becomes two files in your project, brand.md (who you are, what you sell, your assets) and MOTION.md (your colours, type, timing and motion rules), plus a rule in CLAUDE.md so Claude reads them before it animates anything. Use at the start of any motion project, or when someone says "set up my brand", "brand intake", "build my motion design system", "make it look like my brand", "onboard me", "write my MOTION.md" or drops a batch of brand frames into chat.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand intake

Every other skill in this pack reads the two files this one writes. Without them, Claude picks its own colours, its own type and its own idea of motion. Run this once per brand.

## Start straight away

When someone asks for this, your first message is the Batch 1 questions. No summary of the skill, no preamble.

## Step 1: The interview, in two batches

**Batch 1.** Ask these four together, then wait:
1. What is the brand called, and what do you do, in one line?
2. Who is it for? One sentence on the person watching.
3. What do you sell or promote in your videos? The offer, the product or the newsletter, with its real link.
4. What should people feel in the first second? Pick up to three: calm, premium, playful, urgent, technical, warm, bold.

**Batch 2.** Then ask these three, and wait:
5. Your colours as hex codes, your font names, and your logo files (SVG or PNG, attached). No hex codes? Say "sample them from my site" and give the link.
6. 3 to 5 reference frames: screenshots of motion you already like, from Dribbble, Pinterest or your own work. Put them in a folder called `examples`.
7. One thing your motion must never do.

If an answer is blank, ask for it once more, then move on. Never fill a gap with a guess.

## Step 2: Write brand.md

Save it in the project root, under 300 words:

```
# Brand

## Name and what we do
## Audience
## What we promote (with the real link)
## The feeling
## Assets
Colours (hex, typed by me or sampled from a named source), fonts, logo file names
## Never
```

## Step 3: Write MOTION.md from the frames

Read every frame in `examples`, then write MOTION.md with this brief to yourself:

```
Write one file called MOTION.md that any AI can read before it animates anything for me. It must cover:

The rest: https://github.com/charlie947/motion-graphics-skills/blob/HEAD/skills/brand-intake/SKILL.md