# Launch Video

Make a 30-45 second product launch video in code with Claude Code, the kind SaaS...

- Repository: https://github.com/charlie947/motion-graphics-skills (519 stars)
- Category: AI and agents
- License: MIT
- Last updated: 2026-10-11
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add charlie947/motion-graphics-skills --skill launch-video -g -a claude-code -y`
Codex: `npx skills add charlie947/motion-graphics-skills --skill launch-video -g -a codex -y`
Cursor: `npx skills add charlie947/motion-graphics-skills --skill launch-video -g -a cursor -y`
Gemini CLI: `npx skills add charlie947/motion-graphics-skills --skill launch-video -g -a gemini-cli -y`

## Description

Make a 30-45 second product launch video in code with Claude Code, the kind SaaS companies post on launch day. One sentence split across scenes, real product screens with slow camera moves, a typed prompt, a proof beat and a clear call to action. Use when someone says "launch video", "promo video for my product", "announce my course/cohort/offer", "make a launch reel" or "trailer for my product".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Launch video, built in code

A launch video sells one thing in 30-45 seconds. You build it as one HTML file with `window.seek(seconds)`, then export to MP4.

**Before you start:** read `brand.md` and `MOTION.md` if they exist. If not, run `brand-intake` first, or ask for hex codes, a font and a logo file. Never call a result on-brand without them.

## Step 1: Ask for five things, then wait

1. **What's launching,** in one line. Example: "LinkedIn AI OS, a six-week cohort that sets up your content system."
2. **The one sentence** the video says, split into 3-5 beats. Example: "Your next post, / in your voice, / checked before you see it."
3. **Proof.** Real screenshots of the product, real results with their source, or real customer posts. Attached files only.
4. **The call to action,** word for word, exactly as it appears on the sales page.
5. **Brand.** Hex codes, font, logo file. Plus the size: 1920 x 1080, 1080 x 1350 or 1080 x 1920.

Never invent a price, a date, a "spots left" count, a testimonial or a result.

## What "premium" means here (learned the hard way)

Three first drafts were rejected as "not premium" and "not my brand colours". What fixed it:
- **Your real brand colours,** sampled from your landing page or your best graphic. Never a default palette.
- **Glass UI.** Product surfaces as frosted, liquid-glass panels with soft depth, like Apple's current UI.
- **The prompt typed live** into a real-looking input box. That is the one place typing belongs.
- **Real, recent work** on the proof cards, not old examples.
- **Variety.** No two beats share the same layout.

Build the first 10 seconds in two or three styles first. Pick one. Only then build the rest.

## Step 2: Lay out the beats

Default 7 beats, 45 seconds:

The rest: https://github.com/charlie947/motion-graphics-skills/blob/HEAD/skills/launch-video/SKILL.md