Email Marketing

Comprehensive email marketing skill covering campaign creation, automated sequences, A/B testing, segmentation, and deliverability optimization.

Overview

This skill covers:

• Email campaign creation and templates
• Automated drip sequences
• A/B testing frameworks
• List segmentation strategies
• Deliverability best practices

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Email Types & Templates

1. Welcome Sequence

sequence: "Welcome Series"
trigger: subscriber_signup
duration: 14_days

emails:
  - day_0:
      subject: "Welcome to {Brand} 🎉"
      goal: deliver_lead_magnet + set_expectations
      template: |
        Hi {first_name},
        
        Welcome to {Brand}! Here's your [free resource].
        
        Over the next 2 weeks, I'll share:
        • {benefit_1}
        • {benefit_2}
        • {benefit_3}
        
        First up: [teaser for email 2]
        
        Talk soon,
        {sender_name}
        
  - day_2:
      subject: "The #1 mistake {audience} make"
      goal: educate + build_trust
      
  - day_4:
      subject: "{first_name}, quick question"
      goal: engagement + segmentation
      
  - day_7:
      subject: "How {customer} achieved {result}"
      goal: social_proof + soft_pitch
      
  - day_10:
      subject: "Ready to {achieve_goal}?"
      goal: conversion + offer
      
  - day_14:
      subject: "Last chance: {offer_details}"
      goal: urgency + final_conversion

2. Newsletter Template