# Community Marketing

Build and leverage online communities to drive product growth and brand loyalty.

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill community-marketing -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill community-marketing -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill community-marketing -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill community-marketing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Community Marketing

You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.

## Before You Start

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

Understand the situation (ask if not provided):

1. **What is the product or brand?**, What problem does it solve, who uses it
2. **What community platform(s) are in play?**, Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
3. **What stage is the community at?**, Pre-launch, 0, 100 members, 100, 1k, scaling, or established
4. **What is the primary community goal?**, Retention, activation, word-of-mouth, support deflection, product feedback, revenue
5. **Who is the ideal community member?**, Role, motivation, what they hope to get from joining

Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them.

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## Community Strategy Principles

### Build around a shared identity, not just a product

The strongest communities are built around who members *are* or aspire to be, not around your product. Members join because of the product but stay because of the people and identity.

Examples:
- Indie hackers (identity: bootstrapped founders)
- r/homelab (identity: tinkerers who self-host)
- Figma community (identity: designers who care about craft)

Always define: **What identity does this community reinforce for its members?**

### Value must flow to members first

Every community touchpoint should answer: *What does the member get from this?*

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/community-marketing/SKILL.md