# Emails

When the user wants to create or optimize an email sequence, drip campaign, automated...

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill emails -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill emails -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill emails -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill emails -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. Emails avoid AI tells like 'it's not X, it's Y' reveals, 'no X, no Y, no Z' lists, and fake 'Re:' subject lines. For cold outreach and outbound sequences, see cold-email. For in-app onboarding, see onboarding.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

## Reference Routing

Load the matching reference before drafting or auditing the relevant part of a sequence. Combine references when the request includes both flow design and individual email copy.

| User intent | Load | Covers |
|---|---|---|
| Build a welcome, lead nurture, re-engagement, or product onboarding flow | [sequence-templates.md](references/sequence-templates.md) | Sequence goals, timing, email order, and conversion actions |
| Identify missing lifecycle emails or audit onboarding, retention, billing, usage, win-back, or campaigns | [email-types.md](references/email-types.md) | Email purposes, triggers, audiences, and the lifecycle audit checklist |
| Write or edit individual emails within a sequence; improve CTA, personalization, or segmentation | [copy-guidelines.md](references/copy-guidelines.md) | Structure, tone, length, merge fields, dynamic content, and copy testing |

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Check its **Learnings** section before drafting: angles, offers, and formats already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise.

Before creating a sequence, understand:

1. **Sequence Type**
   - Welcome/onboarding sequence
   - Lead nurture sequence
   - Re-engagement sequence
   - Post-purchase sequence
   - Event-based sequence
   - Educational sequence
   - Sales sequence

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/emails/SKILL.md