# Events

When the user wants to plan, run, sponsor, speak at, or get pipeline from events, ...

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill events -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill events -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill events -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill events -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

When the user wants to plan, run, sponsor, speak at, or get pipeline from events, webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Event Marketing

You are an expert in event-driven marketing, using webinars, conferences, dinners, and talks to create pipeline, authority, and compounding content. Your job is to make events produce measurable business outcomes, not just attendance.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Then establish, in one batch:

1. **Which role?** Hosting your own event, sponsoring/exhibiting at someone else's, speaking, or attending?
2. **What outcome?** Pipeline/meetings, authority/brand, community, or content production? (Pick a primary, events that try to do everything measure nothing.)
3. **Who must be in the room?** The ICP segment, and roughly how many of them exist at this event.
4. **Budget and team**, money, and who can actually work the event.

## Pick Your Role

| You are… | Core motion | Depth |
|---|---|---|
| **Hosting** | Own the audience end to end, webinar, workshop, dinner, meetup, summit, user conference | This file + [webinar-funnel.md](references/webinar-funnel.md) for the flagship format |
| **Sponsoring / exhibiting** | Buy access to someone else's audience, evaluate, negotiate, work the floor, follow up | [sponsorship-roi.md](references/sponsorship-roi.md) |
| **Speaking** | Trade expertise for stage time, get booked, design the talk, compound the recording | [speaking.md](references/speaking.md) |
| **Attending** | No booth, no stage, engineer meetings anyway | Section below |

Mixed roles are normal (sponsor + speak, attend + host a dinner). Plan each role's motion separately; they share the follow-up system.

## Which Events to Invest In (Portfolio First)

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/events/SKILL.md