# Jab Hook

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio...

- Repository: https://github.com/coreyhaines31/makerskills (880 stars)
- Category: AI and agents
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/makerskills --skill jab-hook -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/makerskills --skill jab-hook -g -a codex -y`
Cursor: `npx skills add coreyhaines31/makerskills --skill jab-hook -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/makerskills --skill jab-hook -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/makerskills`

## Description

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn. Jabs = build-in-public + educational (value). Hooks = promo (the ask). Each property in the user's configured portfolio (see `~/.config/makerskills/jab-hook/properties.yaml`) gets a hook at least once every ~3 weeks; jabs fill the rest. Drafts go into the user's Typefully workspace via MCP. Modes, plan (7-day plan), pick-next (single post), audit (coverage report), draft (specific post). Triggers on "/jab-hook," "what should I post," "plan my socials," "next promo," "next jab," "next hook," "social rotation," "promote [property]," "BIP post," "audit my socials," "what haven't I posted about.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# /jab-hook, Jab-jab-jab-right-hook for a personal portfolio

Gary Vaynerchuk's framework applied to your configured portfolio: keep the feed mostly *jabs* (value, BIP + educational) so the *hooks* (promo) earn attention when they land. Drafts to your personal Typefully workspace.

**One-time setup**: see `references/properties.md` and `references/typefully-config.md` to configure your real portfolio + workspace. Personal config lives in `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/`.

## Mental model

- **N rotation slots** (configured in `~/.config/makerskills/jab-hook/properties.yaml`): one per property you want to promote on rotation
- **~2 promo posts/week** → each property cycles every ~3 weeks at equal weight
- **Non-promo days**: 50/50 build-in-public vs educational
- **Target weekly rhythm**: ~2 promo + ~2, 3 BIP + ~2, 3 educational
- **Platforms**: X + LinkedIn via your personal Typefully workspace

## Step 1, Pick the mode

Detect from the trigger:

| User says | Mode |
|---|---|
| "plan my socials," "next week's posts" | **plan** |
| "what should I post," "next promo," "pick next" | **pick-next** |
| "audit my socials," "what's overdue," "what haven't I posted about" | **audit** |
| "draft a promo for X," "BIP post about Y," "educational about Z" | **draft** |

If ambiguous, confirm.

## Step 2, Load context

The rest: https://github.com/coreyhaines31/makerskills/blob/HEAD/skills/jab-hook/SKILL.md