# Launch

When the user wants to plan a product launch, feature announcement, or release strategy.

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: Testing
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill launch -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill launch -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill launch -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill launch -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'go live,' 'pre-launch QA,' 'launch checklist,' 'GTM plan,' 'we're about to ship,' 'changelog,' 'release notes,' or 'what did we ship this week.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

---

## Core Philosophy

The best companies don't just launch once, they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.

A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time

---

## The ORB Framework

Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.

### Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.

**Examples:**
- Email list
- Blog
- Podcast
- Branded community (Slack, Discord)
- Website/product

**Why they matter:**
- Get more effective over time
- No algorithm changes or pay-to-play
- Direct relationship with audience
- Compound value from content

**Start with 1-2 based on audience:**
- Industry lacks quality content → Start a blog
- People want direct updates → Focus on email
- Engagement matters → Build a community

**Example - Superhuman:**
Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth, all through owned relationships. Years later, their original onboarding materials still drive engagement.

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/launch/SKILL.md