Marketing Psychology
When the user wants to apply psychological principles, mental models, or behavioral...
Install
npx skills add coreyhaines31/marketingskills --skill marketing-psychology -g -a claude-code -y- Repository
- coreyhaines31/marketingskills57.8k
- Category
- Marketing
- Updated
- 5d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
How to Use This Skill
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
- Identify which mental models apply to their situation
- Explain the psychology behind the model
- Provide specific marketing applications
- Suggest how to implement ethically
Foundational Thinking Models
These models sharpen your strategy and help you solve the right problems.
First Principles
Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.
Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.
Jobs to Be Done
People don't buy products, they "hire" them to get a job done. Focus on the outcome customers want, not features.
Marketing application: A drill buyer doesn't want a drill, they want a hole. Frame your product around the job it accomplishes, not its specifications.
Circle of Competence
Know what you're good at and stay within it. Venture outside only with proper learning or expert help.
