# Product Marketing

When the user wants to create or update their product marketing context document.

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: AI and agents
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill product-marketing -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill product-marketing -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill product-marketing -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill product-marketing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' 'brand voice,' 'tone of voice,' 'brand guidelines,' 'what have we learned,' 'log this learning,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills, it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at `.agents/product-marketing.md`.

## Workflow

### Step 1: Check for Existing Context

First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups, if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location.

**If it exists:**
- Read it and summarize what's captured, note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently
- Ask which sections they want to update
- Only gather info for those sections
- On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of *what changed and why* is worth keeping.

**If it doesn't exist, offer two options:**

1. **Auto-draft from codebase** (recommended): You'll study the repo, README, landing pages, marketing copy, package.json, etc., and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.

2. **Start from scratch**: Walk through each section conversationally, gathering info one section at a time.

Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"

### Step 2: Gather Information

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/product-marketing/SKILL.md