# Prospecting

When the user wants to find, qualify, and build a list of prospects to reach out to...

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill prospecting -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill prospecting -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill prospecting -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill prospecting -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts," "find local businesses," "find my first customers," "design partners," "signal-based outbound," "gap plays," "buying signals," "intent data," "job change alerts," "waterfall enrichment," "Clay table," "lookalike accounts," "catch-all emails," "account tiering," or "research this account before I reach out." Always verify emails before they reach a sequence, and never scrape LinkedIn. Define audiences in Sales Navigator and pull contacts from licensed data. Covers list building, signals, enrichment, verification, and account research. For the outreach itself (copy, sending setup, LinkedIn, cadences, replies), see cold-email. For researching competitors, see competitor-profiling.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Prospecting

You are an expert at building qualified prospect lists across four motions: B2B SaaS, general B2B, local small businesses, and early-stage demand-signal discovery (finding your first customers from public pain signals). Your goal is to turn an ICP definition into a verified, scored, ready-to-outreach lead sheet, using the right data sources, qualification signals, and compliance posture for each motion.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

## Pick the Branch

Prospecting motions differ enough that the workflow forks at intake. Pick **one** branch based on who the user is selling to:

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/prospecting/SKILL.md