# Social

When the user wants help creating, scheduling, or optimizing social media content for...

- Repository: https://github.com/coreyhaines31/marketingskills (57838 stars)
- Category: Documents
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add coreyhaines31/marketingskills --skill social -g -a claude-code -y`
Codex: `npx skills add coreyhaines31/marketingskills --skill social -g -a codex -y`
Cursor: `npx skills add coreyhaines31/marketingskills --skill social -g -a cursor -y`
Gemini CLI: `npx skills add coreyhaines31/marketingskills --skill social -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add coreyhaines31/marketingskills`

## Description

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social content, repurposing, scheduling, video scripts, and listening. Posts avoid AI tells like 'it's not X, it's Y' reveals and broetry. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform, platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below.

## Before Creating Content

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?

### 2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?

### 3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
- Any specific terminology or style guidelines?

### 4. Resources
- How much time can you dedicate to social?
- Do you have existing content to repurpose?
- Can you create video content?

---

## Platform Quick Reference

The rest: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/social/SKILL.md