# AI Search Visibility Audit

Audit whether a website can be found, crawled, and cited by AI answer engines such as...

- Repository: https://github.com/davepoon/buildwithclaude (3705 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add davepoon/buildwithclaude --skill ai-search-visibility-audit -g -a claude-code -y`
Codex: `npx skills add davepoon/buildwithclaude --skill ai-search-visibility-audit -g -a codex -y`
Cursor: `npx skills add davepoon/buildwithclaude --skill ai-search-visibility-audit -g -a cursor -y`
Gemini CLI: `npx skills add davepoon/buildwithclaude --skill ai-search-visibility-audit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add davepoon/buildwithclaude`

## Description

Audit whether a website can be found, crawled, and cited by AI answer engines such as ChatGPT Search, Perplexity, Google AI Overviews, and Microsoft Copilot. Use when someone asks why their brand is missing from AI answers, whether AI crawlers can read their site, how to get cited by ChatGPT or Perplexity, or asks for a GEO or AEO (generative / answer engine optimization) review. Produces a citation baseline across buyer-intent prompts, a crawler-access check, a citability review of named pages, and a ranked fix list. Not for keyword rank tracking, paid search, or pages behind a login.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# AI search visibility audit

Classic SEO asks "do we rank for this keyword". AI answer engines do not rank.
They retrieve a handful of sources and synthesize one answer. A site can sit at
the top of page one and never be quoted. This skill audits the second thing.

Run the four phases in order. Do not skip Phase 1: without a citation baseline
everything after it is speculation.

## Scope and limits

- Read only publicly accessible URLs and `robots.txt`.
- Respect the target site's `robots.txt` and terms of service. Do not attempt to
  bypass authentication, paywalls, rate limits, or access controls.
- If a page requires a login, stop and say the audit covers public pages only.
- Audit sites the user is responsible for, or public competitors for
  comparison. Do not use this to probe a site the user has no relationship with.

## Before you start

Collect from the user, asking only for what is missing:

- The domain to audit.
- The category the brand wants to be recommended in, in the user's own words
  (for example "expense management software for startups").
- Two or three named competitors. If the user does not know, derive them in
  Phase 1 and confirm before continuing.

## Phase 1 - Citation baseline

Build 10 to 15 prompts a real buyer would type. Cover all four intents. A set
that is all category queries will overstate visibility.

| Intent | Shape | Example |
| --- | --- | --- |
| Category | "best X for Y" | best expense tools for seed-stage startups |
| Comparison | "A vs B" | Ramp vs Brex for a 30-person team |
| Alternative | "alternatives to A" | alternatives to Expensify |
| Problem | symptom, no brand named | how do I stop chasing receipts from my team |

For each prompt, search the web and record:

The rest: https://github.com/davepoon/buildwithclaude/blob/HEAD/plugins/all-skills/skills/ai-search-visibility-audit/SKILL.md