# Ansoff Matrix

Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing.

- Repository: https://github.com/deanpeters/Product-Manager-Skills (7825 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -g -a claude-code -y`
Codex: `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -g -a codex -y`
Cursor: `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -g -a cursor -y`
Gemini CLI: `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add deanpeters/Product-Manager-Skills`

## Description

Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Ansoff Matrix (Evidence-Backed)

## Purpose

Map a company's growth options across the Ansoff Matrix with evidence per quadrant: **use or gather
evidence → four quadrants with signals → risk-rated sequence → next-step options.** The four
quadrants, market penetration, market development, product development, diversification, organize
one question: *where does the next tranche of growth come from, and at what risk?* This is a research
instrument, not wishful whiteboarding: every candidate move must answer "what documented signal says
this demand exists?" And the close is a sequence, because growth options compound, penetration funds
development, and diversification bets the funding.

## Input

**Works best with:** the company or product line seeking growth, its **current core** (who is served,
with what, at what scale, the matrix's axes are defined relative to it), and the growth outcome and
horizon on the table.
**Also useful:** constraints (capital, capability, risk appetite), and any research in session, a
landscape scan, five-forces read, or [`company-intel`](../company-intel/SKILL.md) output lets the
matrix organize evidence instead of gathering it.

Input supplied inline with the invocation, text after the skill name, a pasted context dump, or an
appended `ARGUMENTS:` line, counts as answers already given. Use it against the question budget;
don't re-ask.

**Arriving empty-handed? That works too.** The skill opens with at most 3 questions (core, outcome
and horizon, constraints) and proceeds on labeled assumptions if they go unanswered.

**Example invocation:** `Ansoff growth options for our field-service product line, core: dispatch
software for mid-market HVAC firms, US. Outcome: +40% ARR in 24 months. Constraint: no acquisitions.`

## Key Concepts

The rest: https://github.com/deanpeters/Product-Manager-Skills/blob/HEAD/skills/ansoff-matrix/SKILL.md