Battle Card Builder

Purpose

Build a field-action competitive battle card from public evidence: use or gather evidence → search plan (if gathering) → draft card with per-claim labels → appendix → next-step options. A battle card is the artifact a rep opens mid-deal, not a research report, it must fit thirty seconds, every claim must survive being said out loud to a hostile audience, and every claim therefore carries a source URL, a date, and a Fact/Inference/Assumption label. Most battle cards in the wild are unlabeled inference; this skill exists because of what it costs a rep when one of those turns out wrong.

Input

Works best with: your product and its primary differentiation, and the one competitor this card targets. Also useful: the deal context (segment, buyer, common objections or the loss reason that triggered this card), and any competitive-research-snapshot or competitive-intel-watch output in session, the skill uses existing evidence and searches only for gaps and anything older than one quarter.

Input supplied inline with the invocation, text after the skill name, a pasted context dump, or an appended ARGUMENTS: line, counts as answers already given. Use it against the question budget; don't re-ask.

Arriving empty-handed? That works too. The skill opens with at most 3 questions (product + competitor, segment + buyer, triggering objection) and proceeds on labeled assumptions if they go unanswered.

Example invocation: Build a battle card: our workflow platform vs [Competitor A], mid-market ops buyers, triggered by three straight losses on "their integrations are deeper."

Key Concepts