# Business Health Diagnostic

Diagnose SaaS business health across growth, retention, efficiency, and capital.

- Repository: https://github.com/deanpeters/Product-Manager-Skills (7825 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add deanpeters/Product-Manager-Skills --skill business-health-diagnostic -g -a claude-code -y`
Codex: `npx skills add deanpeters/Product-Manager-Skills --skill business-health-diagnostic -g -a codex -y`
Cursor: `npx skills add deanpeters/Product-Manager-Skills --skill business-health-diagnostic -g -a cursor -y`
Gemini CLI: `npx skills add deanpeters/Product-Manager-Skills --skill business-health-diagnostic -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add deanpeters/Product-Manager-Skills`

## Description

Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

## Purpose

Diagnose overall SaaS business health by analyzing growth, retention, unit economics, and capital efficiency metrics together. Use this to identify problems early, prioritize actions by urgency, and deliver a comprehensive health scorecard for board meetings, quarterly reviews, or fundraising preparation.

This is not a single-metric check, it's a holistic diagnostic that connects revenue, retention, economics, and efficiency to reveal systemic issues and opportunities.

## Input

**Works best with:** Whatever business metrics you have access to, growth rate, NRR/GRR, CAC payback, burn multiple, runway. Partial data is fine; the diagnostic flags what's missing.
**Also useful:** The occasion (board meeting, quarterly review, fundraise prep) and what you already suspect is wrong.

Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.

**Arriving empty-handed? That works too.** The diagnostic opens by asking your company stage and which metric families you can pull.

**Example invocation:** `Run a health check: $8M ARR, 60% YoY growth, NRR 96%, CAC payback 21 months, 14 months runway, board meeting in 3 weeks.`

## Key Concepts

### The Business Health Framework

A SaaS business is healthy when four dimensions work together:

1. **Growth & Retention**, Are you growing and keeping customers?
   - Revenue growth rate
   - NRR (Net Revenue Retention)
   - Churn rate
   - Quick Ratio

2. **Unit Economics**, Is the business model profitable at the customer level?
   - CAC (Customer Acquisition Cost)
   - LTV (Lifetime Value)
   - LTV:CAC ratio
   - Payback period
   - Gross margin

3. **Capital Efficiency**, Are you using cash efficiently?
   - Burn rate
   - Runway
   - Rule of 40
   - Magic Number

The rest: https://github.com/deanpeters/Product-Manager-Skills/blob/HEAD/skills/business-health-diagnostic/SKILL.md