Competitive Analysis Process

Purpose

Orchestrate rigorous, repeatable competitive analysis across six analytical steps, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work, the way discovery-process orchestrates the discovery skills. Run all six for a strategy cycle; run one when a specific question walks in the door. The steps build on each other, but the sequence bends to the decision.

Input

Works best with: the market or competitor set in scope, and the decision this analysis supports, a roadmap bet, a positioning refresh, a market entry, deal defense. The decision determines which steps get depth and which get a pass. Also useful: any existing intelligence, a prior landscape scan, snapshots, battle cards, or company-intel output, so steps consume rather than repeat it.

Input supplied inline with the invocation, text after the skill name, a pasted context dump, or an appended ARGUMENTS: line, counts as answers already given. Use it; don't re-ask.

Arriving empty-handed? That works too. The workflow opens by asking what decision is on the table and what you already know, then recommends which steps to run and in what order.

Example invocation: Run the competitive analysis process on the mid-market payroll space, decision: whether we defend down-market or push up. We have last quarter's landscape scan.

Key Concepts