Customer Journey Mapping Workshop
Run a customer journey mapping workshop with adaptive questions and outputs.
Install
npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -g -a claude-code -y- Repository
- deanpeters/Product-Manager-Skills7.8k
- Category
- Engineering
- Updated
- 20d ago
- License
- See repository
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Purpose
Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared mental model across teams, avoiding surface-level feature lists and ensuring discovery work focuses on real customer problems, not assumed solutions.
This is not a feature roadmap, it's a discovery and alignment tool that uncovers where the experience breaks down and where improvements will have the greatest impact.
Input
Works best with: The persona (actor) and the scenario or goal to map. Also useful: Journey phases you already know, research artifacts, and where you suspect the experience breaks.
Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended ARGUMENTS: line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.
Arriving empty-handed? That works too. The workshop opens with the actor question (Q1) and proceeds one question at a time per the facilitation protocol.
Example invocation: Run a journey mapping workshop: persona is a first-time landlord, scenario is listing and leasing their first property through our app.
Key Concepts
What is a Customer Journey Map?
A journey map (NNGroup) visualizes "the process that a person goes through in order to accomplish a goal." It compiles user actions into a timeline, enriched with thoughts and emotions to create a narrative, then condenses and polishes into a visual artifact.
