# Derisk Measurement Advisor

Identify what to measure, test, or track to de-risk a product or AI idea.

- Repository: https://github.com/deanpeters/Product-Manager-Skills (7825 stars)
- Category: Testing
- License: see repository
- Last updated: 2026-10-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add deanpeters/Product-Manager-Skills --skill derisk-measurement-advisor -g -a claude-code -y`
Codex: `npx skills add deanpeters/Product-Manager-Skills --skill derisk-measurement-advisor -g -a codex -y`
Cursor: `npx skills add deanpeters/Product-Manager-Skills --skill derisk-measurement-advisor -g -a cursor -y`
Gemini CLI: `npx skills add deanpeters/Product-Manager-Skills --skill derisk-measurement-advisor -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add deanpeters/Product-Manager-Skills`

## Description

Identify what to measure, test, or track to de-risk a product or AI idea. Use when stress-testing an idea across internal (DUFV) and external (PESTEL) dimensions.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

## Purpose

Guide product managers through identifying the most important things to measure, test, or track across 10 risk dimensions, 4 internal and 6 external, then triage each into **act on immediately** or **start tracking**. The output is a prioritized risk register that tells you what to do first, not just what could go wrong.

This is not a generic risk list. It's a guided scan tied to *your* specific product, customer, and market context. The question it answers: **is the orange worth the squeeze?**

## Input

**Works best with:** The product or AI idea you want to stress-test.
**Also useful:** Its stage (concept, prototype, in-market), what you've already validated, and any dimensions you already know are risky.

Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.

**Arriving empty-handed? That works too.** The advisor opens by asking for the idea in a sentence or two, then scans the 10 risk dimensions against it.

**Example invocation:** `De-risk this: an AI agent that auto-drafts insurance claim responses for adjusters, prototype stage, no compliance review yet.`

## Key Concepts

### Two Lenses, One Question

Every product idea carries two kinds of risk. Most PMs check one and ignore the other.

**Internal risks** ask whether the product itself will work:
- **Product Outcome Metrics** (Desirability + Usability) = "What's in it for the customer/user?"
- **Business Outcome Metrics** (Feasibility + Viability) = "What's in it for our business/organization?"

**External risks** ask whether the world will let it work:
- **PESTEL forces** (Political, Economic, Social, Technological, Environmental, Legal) = "What could blindside us?"

The single triage question that applies to both sides: **Do I act on this now, or start tracking it?**

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### The Internal Risk Framework (DUFV)

The rest: https://github.com/deanpeters/Product-Manager-Skills/blob/HEAD/skills/derisk-measurement-advisor/SKILL.md