Finance Based Pricing Advisor

Purpose

Evaluate the financial impact of pricing changes (price increases, new tiers, add-ons, discounts) using ARPU/ARPA analysis, conversion impact, churn risk, NRR effects, and CAC payback implications. Use this to make data-driven go/no-go decisions on proposed pricing changes with supporting math and risk assessment.

What this is: Financial impact evaluation for pricing decisions you're already considering.

What this is NOT: Comprehensive pricing strategy design, value-based pricing frameworks, willingness-to-pay research, competitive positioning, psychological pricing, packaging architecture, or monetization model selection. For those topics, see the future pricing-strategy-suite skills.

This skill assumes you have a specific pricing change in mind and need to evaluate its financial viability.

Input

Works best with: The pricing change on the table, increase, new tier, add-on, or discount, and current pricing. Also useful: Current ARPU/ARPA, conversion and churn baselines, NRR, and who's pushing for the change.

Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended ARGUMENTS: line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.

Arriving empty-handed? That works too. The advisor opens by asking what change is proposed and what today's pricing looks like.

Example invocation: Evaluate raising our Pro plan from $49 to $59/seat; ARPU $52, monthly logo churn 1.8%, NRR 108%.

Key Concepts

The Pricing Impact Framework

A systematic approach to evaluate pricing changes financially:

1. Revenue Impact, How does this change ARPU/ARPA?
   • Direct revenue lift from price increase
   • Revenue loss from reduced conversion or increased churn
   • Net revenue impact