# Finance Based Pricing Advisor

Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback.

- Repository: https://github.com/deanpeters/Product-Manager-Skills (7825 stars)
- Category: Engineering
- License: see repository
- Last updated: 2026-10-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add deanpeters/Product-Manager-Skills --skill finance-based-pricing-advisor -g -a claude-code -y`
Codex: `npx skills add deanpeters/Product-Manager-Skills --skill finance-based-pricing-advisor -g -a codex -y`
Cursor: `npx skills add deanpeters/Product-Manager-Skills --skill finance-based-pricing-advisor -g -a cursor -y`
Gemini CLI: `npx skills add deanpeters/Product-Manager-Skills --skill finance-based-pricing-advisor -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add deanpeters/Product-Manager-Skills`

## Description

Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

## Purpose

Evaluate the **financial impact** of pricing changes (price increases, new tiers, add-ons, discounts) using ARPU/ARPA analysis, conversion impact, churn risk, NRR effects, and CAC payback implications. Use this to make data-driven go/no-go decisions on proposed pricing changes with supporting math and risk assessment.

**What this is:** Financial impact evaluation for pricing decisions you're already considering.

**What this is NOT:** Comprehensive pricing strategy design, value-based pricing frameworks, willingness-to-pay research, competitive positioning, psychological pricing, packaging architecture, or monetization model selection. For those topics, see the future `pricing-strategy-suite` skills.

This skill assumes you have a specific pricing change in mind and need to evaluate its financial viability.

## Input

**Works best with:** The pricing change on the table, increase, new tier, add-on, or discount, and current pricing.
**Also useful:** Current ARPU/ARPA, conversion and churn baselines, NRR, and who's pushing for the change.

Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.

**Arriving empty-handed? That works too.** The advisor opens by asking what change is proposed and what today's pricing looks like.

**Example invocation:** `Evaluate raising our Pro plan from $49 to $59/seat; ARPU $52, monthly logo churn 1.8%, NRR 108%.`

## Key Concepts

### The Pricing Impact Framework

A systematic approach to evaluate pricing changes financially:

1. **Revenue Impact**, How does this change ARPU/ARPA?
   - Direct revenue lift from price increase
   - Revenue loss from reduced conversion or increased churn
   - Net revenue impact

The rest: https://github.com/deanpeters/Product-Manager-Skills/blob/HEAD/skills/finance-based-pricing-advisor/SKILL.md