# Organic Growth Advisor

Identify which organic growth path to pursue, new segments, geographies, channels, or...

- Repository: https://github.com/deanpeters/Product-Manager-Skills (7825 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -g -a claude-code -y`
Codex: `npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -g -a codex -y`
Cursor: `npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -g -a cursor -y`
Gemini CLI: `npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add deanpeters/Product-Manager-Skills`

## Description

Identify which organic growth path to pursue, new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

## Purpose

Help product managers identify which organic growth path to pursue by diagnosing where the constraint actually lives. This is not a comprehensive strategy tool. It is a fast triage that puts you in the right lane before you start building hypotheses or running experiments.

The four growth paths covered here are drawn from the McKinsey Growth Pyramid (Levels 2 through 5). Levels 1, 6, and 7 are out of scope: Level 1 (existing products to existing customers) is a retention and optimization problem, not a growth motion. Levels 6 and 7 (new industry structure, new arenas) require capital and executive mandate beyond typical product team scope.

This skill does three things and nothing more:
1. Diagnoses where your growth constraint lives using two questions
2. Places your situation on the Growth Path Matrix (customer/market context vs. degree of product change)
3. Recommends one growth path with rationale, a diagnostic question, and a first experiment

### Anti-Patterns (What This Is NOT)

- **Not a rigorous diagnostic instrument:** A fast triage tool, not a scoring model
- **Not a maturity model or rubric:** No stages, no grades, no weighted criteria
- **Not a substitute for customer discovery:** It points you in a direction; discovery validates it
- **Not a guarantee:** If the recommendation does not feel right, that tension is worth exploring

### When to Use This Skill

- Growth is stalling and you are unsure which lever to pull next
- Multiple growth paths seem viable and you need to choose one to test first
- You want to set up an AI-assisted experiment with a clear hypothesis
- A team or stakeholder debate about growth direction needs a fast resolution

### When NOT to Use This Skill

The rest: https://github.com/deanpeters/Product-Manager-Skills/blob/HEAD/skills/organic-growth-advisor/SKILL.md