Positioning Statement

Purpose

Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product strategy, guide messaging, or test if your value proposition is crisp and defensible.

This is not a tagline or elevator pitch, it's a strategic clarity tool that forces you to make hard choices about target, need, and differentiation.

Input

Works best with: The product and its target customer. Also useful: The unmet need, product category, primary benefit, and nearest alternative, the skill drafts from what you give and asks only for what's missing.

Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended ARGUMENTS: line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.

Arriving empty-handed? That works too. The skill asks for product and target customer first, then works through the Moore template slots.

Example invocation: Positioning statement for LaunchDarkly-style feature flags aimed at platform engineering leads at 200+ eng orgs.

Key Concepts

The Geoffrey Moore Framework

From Crossing the Chasm, Moore's framework splits positioning into two parts:

Value Proposition:

• For [target customer]
• that need [underserved need]
• [product name]
• is a [product category]
• that [benefit statement]

Differentiation Statement:

• Unlike [primary competitor or competitive alternative]
• [product name]
• provides [unique differentiation]