# Saas Revenue Growth Metrics

Calculate SaaS revenue, retention, and growth metrics.

- Repository: https://github.com/deanpeters/Product-Manager-Skills (7825 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add deanpeters/Product-Manager-Skills --skill saas-revenue-growth-metrics -g -a claude-code -y`
Codex: `npx skills add deanpeters/Product-Manager-Skills --skill saas-revenue-growth-metrics -g -a codex -y`
Cursor: `npx skills add deanpeters/Product-Manager-Skills --skill saas-revenue-growth-metrics -g -a cursor -y`
Gemini CLI: `npx skills add deanpeters/Product-Manager-Skills --skill saas-revenue-growth-metrics -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add deanpeters/Product-Manager-Skills`

## Description

Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

## Purpose

Master revenue and retention metrics to understand SaaS business momentum, evaluate product-market fit, and make data-driven decisions about growth investments. Use this to calculate key metrics, interpret trends, identify problems early, and communicate business health to stakeholders.

This is not a business intelligence tool, it's a framework for PMs to understand which metrics matter, how to calculate them correctly, and what actions to take based on the numbers.

## Input

**Works best with:** The question you're answering (is growth healthy? is churn a fire?) or the metrics you want interpreted.
**Also useful:** Your numbers, MRR/ARR, growth rate, GRR/NRR, expansion, cohort data, partial data is workable.

Anything supplied with the invocation itself, text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line, counts as answers already given. Use it and skip whatever it covers; don't re-ask.

**Arriving empty-handed? That works too.** Use it as a reference: read the metric sections relevant to your diagnosis.

**Example invocation:** `Interpret these: $4M ARR, 8% MoM growth, GRR 88%, NRR 103%, is the growth masking a churn problem?`

## Key Concepts

### Revenue Metrics Family

The "top-line" metrics that measure how much money the business generates.

**Revenue**, Total money earned from selling products/services before expenses. The "top line" of the income statement.
- **Why PMs care:** Every feature should connect to revenue (direct or indirect). If you can't articulate revenue impact, prioritization becomes impossible.
- **Formula:** Sum of all customer payments in a period
- **Benchmark:** Growth rate matters more than absolute number (context-dependent by stage)

The rest: https://github.com/deanpeters/Product-Manager-Skills/blob/HEAD/skills/saas-revenue-growth-metrics/SKILL.md