SWOT Analysis (Evidence-Cited)

Purpose

Build an evidence-cited SWOT of one company, yours or a competitor's, from the public record: use or gather evidence → four labeled quadrants → crossings → next-step options. Strengths and weaknesses come from documented capability and customer voice; opportunities and threats from market, competitor, and macro signals. Every entry carries a source and a label, and the analysis ends with the S-O and W-T crossings, because a SWOT without "so what" is a parking lot with four sections.

Input

Works best with: the company to analyze, the scope (whole company or one product line/market), and the decision this SWOT should support. Also useful: the perspective, theirs, or yours competing with them, and any research already in session (a competitive-research-snapshot, VoC themes, a landscape scan, company-intel output): the SWOT then synthesizes instead of re-searching.

Input supplied inline with the invocation, text after the skill name, a pasted context dump, or an appended ARGUMENTS: line, counts as answers already given. Use it against the question budget; don't re-ask.

Arriving empty-handed? That works too. The skill opens with at most 3 questions (company + scope, decision, perspective) and proceeds on labeled assumptions if they go unanswered.

Example invocation: Evidence-cited SWOT on [Competitor A]'s mid-market product line, from our perspective, supports the Q3 positioning refresh. Last month's snapshot is attached.

Key Concepts