# Copywriting

Generate brand-aligned copy with precise constraints for every touchpoint.

- Repository: https://github.com/dp-archive/archive (1107 stars)
- Category: Marketing
- License: Apache-2.0
- Last updated: 2026-03-04
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add dp-archive/archive --skill copywriting -g -a claude-code -y`
Codex: `npx skills add dp-archive/archive --skill copywriting -g -a codex -y`
Cursor: `npx skills add dp-archive/archive --skill copywriting -g -a cursor -y`
Gemini CLI: `npx skills add dp-archive/archive --skill copywriting -g -a gemini-cli -y`

## Description

Generate brand-aligned copy with precise constraints for every touchpoint. Use this skill when a user needs a tagline, brand philosophy statement, brand voice definition, business card text, social media bio, social media cover text, brand manifesto, or any short-form copy that must fit strict character and word limits within a brand identity context.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Copywriting Constraints

A lightweight constraint reference for brand copy. The LLM already knows how to write, this skill provides the specific limits, structures, and rules that turn generic copy into brand-precise copy.

---

## TAGLINE RULES

A tagline is the single most compressed expression of a brand. It appears on logos, business cards, social covers, and packaging.

### Structure

- **Length**: 3-5 words maximum. No exceptions.
- **No period** at the end (taglines are not sentences).
- **No brand name** in the tagline (it appears alongside, not inside).

### Approved Patterns

| Pattern | Example | When to Use |
|---------|---------|-------------|
| Imperative verb | "Think Different" | Action-oriented brands |
| Statement | "Beauty Outside. Beast Inside." | Dual-nature positioning |
| Noun phrase | "The Ultimate Driving Machine" | Category ownership |
| Question | "What's in Your Wallet?" | Engagement / curiosity |

### Memorability Test

Before finalizing, check:
1. Can you say it in one breath without pausing?
2. Does it sound natural spoken aloud, not just on paper?
3. Does it work without context, would someone understand the vibe even without seeing the brand?

### Avoid

- Generic superlatives ("The Best", "World-Class", "Premium")
- Puns that require explanation
- Industry jargon the target audience wouldn't use casually
- More than one clause or conjunction

---

## BRAND VOICE SPECTRUM

Define the brand voice along four axes. Each axis is a continuum, pick a position for the brand.

| Axis | Left Pole | Right Pole | What It Governs |
|------|-----------|------------|-----------------|
| **Formality** | Formal | Casual | Vocabulary, contractions, sentence structure |
| **Tone** | Serious | Playful | Humor, metaphor, punctuation style |
| **Complexity** | Technical | Accessible | Jargon level, explanation depth |
| **Energy** | Reserved | Bold | Exclamation, caps, directness |

### Example Voice Profile

The rest: https://github.com/dp-archive/archive/blob/HEAD/seed_skills/copywriting/SKILL.md