Adattributionkit
Measure ad effectiveness with privacy-preserving attribution using AdAttributionKit.
Install
npx skills add dpearson2699/swift-ios-skills --skill adattributionkit -g -a claude-code -y- Repository
- dpearson2699/swift-ios-skills1.3k
- Category
- Engineering
- Updated
- 3mo ago
- License
- See repository
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Measure ad effectiveness with privacy-preserving attribution using AdAttributionKit. Use when registering ad impressions, handling attribution postbacks, updating conversion values, implementing re-engagement attribution, configuring publisher or advertiser apps, or replacing SKAdNetwork with AdAttributionKit for ad measurement.
AdAttributionKit
Privacy-preserving ad attribution for iOS 17.4+. AdAttributionKit lets ad networks measure conversions (installs and re-engagements) without exposing user-level data. It supports the App Store and alternative marketplaces, and interoperates with SKAdNetwork.
Three roles exist in the attribution flow: the ad network (signs impressions, receives postbacks), the publisher app (displays ads), and the advertised app (the app being promoted).
Contents
- Overview and Privacy Model
- Publisher App Setup
- Advertiser App Setup
- Impressions
- Postbacks
- Conversion Values
- Re-engagement
- Common Mistakes
- Review Checklist
- References
Overview and Privacy Model
AdAttributionKit preserves user privacy through several mechanisms:
- Crowd anonymity tiers -- the device limits postback data granularity based on the crowd size associated with the ad, ranging from Tier 0 (minimal data) to Tier 3 (most data including publisher ID and country code).
- Time-delayed postbacks -- postbacks are sent 24-48 hours after conversion window close (first window) or 24-144 hours (second/third windows).
- No user-level identifiers -- postbacks contain aggregate source identifiers and conversion values, not device or user IDs.
- Hierarchical source identifiers -- 2, 3, or 4-digit source IDs where the number of digits returned depends on the crowd anonymity tier.
In migration and interoperability reviews, explicitly state that the system evaluates AdAttributionKit and SKAdNetwork impressions together, only one impression wins per conversion, click-through beats view-through, and recency breaks ties within click-through impressions before falling back to the most recent view-through impression.
