App Store Optimization
Optimize App Store product pages for search visibility and conversion.
Install
npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -g -a claude-code -y- Repository
- dpearson2699/swift-ios-skills1.3k
- Category
- Testing
- Updated
- 3mo ago
- License
- See repository
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Optimize App Store product pages for search visibility and conversion. Use for App Store Optimization (ASO), keyword research, app name/subtitle/keyword-field strategy, conversion-focused descriptions and promotional text, screenshot captions and ordering, Custom Product Pages with assigned search keywords, In-App Events, Product Page Optimization tests, localized metadata, ratings/review strategy, and in-app review prompt timing with RequestReviewAction or AppStore.requestReview. Also use when routing ASO vs App Store review, privacy/ATT, or StoreKit implementation boundaries.
App Store Optimization (ASO)
Search visibility and conversion optimization for App Store product pages. This skill covers strategic metadata decisions -- which keywords to target, how to structure descriptions for conversion, and how to use Custom Product Pages and in-app events for discoverability. For metadata compliance rules (character limits, screenshot device requirements, rejection triggers), see the app-store-review skill.
Contents
- Workflow and Boundaries
- Title and Subtitle Strategy
- Keyword Field Strategy
- Description Structure
- Promotional Text
- Screenshot and Preview Optimization
- In-App Review Prompts
- Custom Product Pages
- In-App Events
- Product Page Optimization
- Ratings and Review Management
- Localized Metadata Optimization
- Common Mistakes
- Review Checklist
- References
Workflow and Boundaries
- Split recommendations into Visibility (indexed metadata, localization, ratings, events) and Conversion (message, assets, variants, experiments).
- Name the evidence, owner, target metric, and validation checkpoint for each.
- Apply the Review Checklist.
| Work | Owner |
|---|---|
| Listing, keyword/message fit, assets, page variants, localization, events, ratings strategy | This skill |
| Submission compliance, privacy manifest/labels, ATT wording, rejection risk | app-store-review |
| Purchases, paywalls, entitlements, subscription mechanics | storekit |
