Marketing Pages
Best-practice rulebook for a marketing site's pages, organized by page class, campaign...
Install
npx skills add dzhng/skills --skill marketing-pages -g -a claude-code -y- Repository
- dzhng/skills1.4k
- Category
- AI and agents
- Updated
- 3d ago
- License
- MIT
- Context cost
- Lightabout 1,448 tokens
- Runs scripts
- No, instructions only
What it does
Best-practice rulebook for a marketing site's pages, organized by page class, campaign landers, product pages, programmatic SEO trees, editorial. Use when writing or updating a landing/marketing page, wiring a campaign lander to an attribution identifier, changing site-wide nav/footer links, touching sitemap/robots/agent-readable surfaces, or auditing a public site's indexing, reachability, and conversion setup.
Marketing Pages
A rulebook, not a workflow: every rule below is simultaneously a constraint to build against and a check to audit against. Classify the page first, every public page belongs to exactly one page class, and the class decides its indexing, linking, chrome, and wiring.
Page classes
| Class | Indexing | Reachability | Chrome |
|---|---|---|---|
| Campaign lander | noindex, follow; never in a sitemap | never linked from nav/footer | minimal: logo + ONE CTA, legal-only footer, no site nav |
| Product page | indexed | nav Product section and/or footer | full chrome |
| SEO tree page (programmatic: per-persona, per-industry, per-competitor) | indexed | footer link grid + hub pages | full chrome |
| Editorial (blog/guides) | indexed | header + footer | full chrome |
| Legal/utility | indexed | footer | full chrome |
- A page that is noindexed AND unlinked is a zombie, promote it to a linked, indexed class or make it a campaign lander. Never leave the halfway state.
- Campaign landers live in a dedicated URL prefix (e.g.
/l/<slug>): onestartsWithcovers blanket noindex and "never nav-linked" checks, and slug collisions with real pages become impossible.
Campaign lander rules
Campaign landers are alternate main landers, one audience, one promise, paid traffic. They trade SEO for message-match freedom; indexed near-duplicates split authority and freeze copy that should be A/B-able daily.
