# Icp Evidence Analysis

Turn a source-bound company and market dossier into testable ideal-customer-profile...

- Repository: https://github.com/elvisun/newsjack (1668 stars)
- Category: AI and agents
- License: MIT
- Last updated: 2026-10-25
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add elvisun/newsjack --skill icp-evidence-analysis -g -a claude-code -y`
Codex: `npx skills add elvisun/newsjack --skill icp-evidence-analysis -g -a codex -y`
Cursor: `npx skills add elvisun/newsjack --skill icp-evidence-analysis -g -a cursor -y`
Gemini CLI: `npx skills add elvisun/newsjack --skill icp-evidence-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add elvisun/newsjack`

## Description

Turn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps. Use when a URL, company description, monitor profile, or evidence manifest needs to become defensible ICP inputs for buyer research or an AI-visibility prompt panel.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ICP Evidence Analysis

Build hypotheses from evidence. Do not write persona fiction.

This skill inherits the ethical floor from `skills/ETHICS.md`. It enforces anti-hallucination and permission checks. Anti-spray and human-send are not applicable because this skill produces research artifacts, not outreach.

## Inputs

Accept any combination of:

- a company URL and user-supplied description;
- `source_manifest.json`;
- public product, pricing, integration, security, support, certification, filing, review, or coverage pages;
- an existing Newsjack monitor profile as unverified leads;
- target markets, exclusions, permitted-data rules, or fact-check results.

If only a URL and description are supplied, research enough independent public evidence to test the website's claims. Never treat a target's own positioning as buyer behavior.

## Build the evidence perimeter

For every material claim, retain:

- source ID, canonical URL or authorized file;
- title/publisher, access or publication date, and source type;
- exact span or a faithful short paraphrase;
- whether it is `company_asserted`, `buyer_behavior`, or `independent`;
- fact type, confidence, and permission status.

Keep negative and conflicting evidence. Stop if a source is private, unlawfully obtained, outside the user's permission, or contains personal data that is not needed.

Separate:

- products, capabilities, limitations, integrations, proof assets, and geographies;
- declared segments from independently supported demand;
- exact brand, product, domain, people, slogan, proprietary-category, campaign, and flattering-claim terms for the later contamination register;
- competitors named by evidence from alternatives merely guessed by the model.

Classify by publisher provenance, not by the claim's tone. A target-authored postmortem, benchmark, customer story, or technical article remains `company_asserted`; split it from any third-party analysis instead of blending both into one `independent` record.

The rest: https://github.com/elvisun/newsjack/blob/HEAD/plugins/newsjack/skills/icp-evidence-analysis/SKILL.md