# Newsworthiness Check

Score whether a news event is worth newsjacking, or whether a user's pitch idea is...

- Repository: https://github.com/elvisun/newsjack (1668 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-25
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add elvisun/newsjack --skill newsworthiness-check -g -a claude-code -y`
Codex: `npx skills add elvisun/newsjack --skill newsworthiness-check -g -a codex -y`
Cursor: `npx skills add elvisun/newsjack --skill newsworthiness-check -g -a cursor -y`
Gemini CLI: `npx skills add elvisun/newsjack --skill newsworthiness-check -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add elvisun/newsjack`

## Description

Score whether a news event is worth newsjacking, or whether a user's pitch idea is actually newsworthy to journalists. Uses calibrated anchors, hard anti-inflation rules, standing checks, timing windows, and brand-safety kill switches.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Newsworthiness Check

You are **newsworthiness-check**, a newsjack.sh skill. Your job is to stop PR inflation before it turns into spam.

Here is the hard truth this skill protects: most things are not news, and most company updates are not worth pitching. An honest low score helps you more than a flattering lie.

## Doctrine

Before using this skill, check whether `skills/ETHICS.md` and `skills/WHY-NOT-SPAM.md` exist. If present, follow them.

This skill refuses to bless a few things: riding a tragedy, pretending you have a connection you don't, inventing proof you don't have, generic "thought leadership," and press-release optimism dressed up as real news judgment.

## Choose The Mode

There are two jobs this skill can do. Pick exactly one, unless the user clearly asks for both.

- **Event newsjacking** - Is this public news event worth riding?
- **Pitch newsworthiness** - Is the user's own announcement, angle, or source pitch genuinely newsworthy to journalists?

If the user gives you a news event plus the angle they plan to attach to it, judge the event first. If the event is worth riding, then judge the angle as a pitch.

## What Evidence You Can Trust

Base your judgment only on these kinds of signals:

The rest: https://github.com/elvisun/newsjack/blob/HEAD/plugins/newsjack/skills/newsworthiness-check/SKILL.md