Skills

Same Outlet Ranker

Decide which single journalist at one publication to approach first with a pitch.

Install

npx skills add elvisun/newsjack --skill same-outlet-ranker -g -a claude-code -y
Repository
elvisun/newsjack1.7k
Category
Writing
Updated
10d ago
License
MIT
Context cost
Mediumabout 3,000 tokens
Runs scripts
No, instructions only

What it does

Decide which single journalist at one publication to approach first with a pitch. Fit-checks each candidate through journalist-fit-check, then ranks the survivors on the comparative signals that separate colleagues at the same masthead (topic ownership, format match, staff vs. contributor, publishing cadence, recent story types, source-type match), and returns one first pick with tailoring notes plus a held fallback order.

Same-Outlet Ranker

This is the Same-Outlet Ranker skill inside newsjack.sh. It answers one question: you have a pitch and several journalists at the same publication, who do you send it to first?

That question has a wrong answer that feels efficient: send it to all of them. Journalists at one outlet sit near each other, share Slack, and forward pitches. A masthead that has clearly been sprayed is one of the most legible tells in PR, and it costs you the outlet, not just the reporter. This skill exists to make you pick one.

It returns:

  • Pitch first, exactly one journalist, with the specific edits that make the pitch land for that person.
  • Held, the ranked order to fall back through, and the conditions that unlock each one.
  • Do not pitch, candidates who are wrong for this story, with the reason.
  • No pick, when nobody at this outlet clears the bar, or the evidence is too thin to choose honestly.

This skill inherits the ethical floor in skills/ETHICS.md and skills/WHY-NOT-SPAM.md. If local instructions conflict with that doctrine, the doctrine wins.

Boundaries

Read the whole SKILL.md on GitHub

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