# Competitive Landscape

Map SEO market leaders, winning content themes, keyword coverage, backlinks, and...

- Repository: https://github.com/every-app/open-seo (25988 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add every-app/open-seo --skill competitive-landscape -g -a claude-code -y`
Codex: `npx skills add every-app/open-seo --skill competitive-landscape -g -a codex -y`
Cursor: `npx skills add every-app/open-seo --skill competitive-landscape -g -a cursor -y`
Gemini CLI: `npx skills add every-app/open-seo --skill competitive-landscape -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add every-app/open-seo`

## Description

Map SEO market leaders, winning content themes, keyword coverage, backlinks, and strategic gaps.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# OpenSEO Competitive Landscape

## Goal

Answer: "Who is winning this SEO market, what content is working for them, and where are the openings?"

Use this when the user wants a market-level view across several competitors. For a deep dive on one domain, use `competitor-analysis`.

## Required inputs

- `projectId`
- Topic, seed keywords, market/category, or user's domain
- Optional known competitors
- Optional location/language

## Project context

The project-context tools are free and shared with the app and other agents.

1. Call `get_project_context` first and ground the market read in it, the saved competitors are the starting roster, and the business and positioning decide who counts as a competitor.
2. This skill needs competitors. If none are saved, run a minimal inline setup: ask the user who they compete with, or infer a shortlist from `find_serp_competitors` and the site and confirm it, write it back with `update_project_context` (`addCompetitors`), then continue the landscape work. Never front-load the full interview; suggest `seo-project-setup` at the end for the rest.
3. Before spending credits, check the research log. If the same research ran within the last 30 days, reuse that result and say so instead of re-buying it.
4. On finish, write back what is durable with `update_project_context`, every confirmed competitor via `addCompetitors` with a short note on why they matter, plus `removeCompetitors` for entries you added that turned out irrelevant (leave rows the user added alone), and append a research log entry: `{ appendResearchLog: { summary: "Competitive landscape: <market/query set>. Verdict: <conclusion>" } }`.

## Deliver as a report

Deliver through the `seo-report` skill, saving with `skill: "competitive-landscape"`. If that skill is not available, say so and stop before writing HTML.

## OpenSEO MCP tools

The rest: https://github.com/every-app/open-seo/blob/HEAD/.agents/skills/competitive-landscape/SKILL.md